{"id":5530,"date":"2020-02-19T22:28:01","date_gmt":"2020-02-19T22:28:01","guid":{"rendered":"http:\/\/joesturges.com\/2014\/?p=5530"},"modified":"2020-02-19T22:28:07","modified_gmt":"2020-02-19T22:28:07","slug":"optimizing-marketing-emails","status":"publish","type":"post","link":"https:\/\/www.joesturges.com\/2014\/optimizing-marketing-emails\/","title":{"rendered":"Optimizing Marketing Emails"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Learning Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Setting up email for the best screen resolution<\/li><li>Getting the right email marketing tools<\/li><li>Defining the customer contact journey<\/li><li>Sending onboarding emails<\/li><li>Researching emails<\/li><li>Segmenting emails<\/li><li>Building your persona<\/li><li>Optimizing emails for mobile viewing<\/li><li>Optimizing the subject line<\/li><li>Sending email at the right time<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg\" alt=\"\" class=\"wp-image-5531\" srcset=\"https:\/\/www.joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg 1024w, https:\/\/www.joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-300x231.jpg 300w, https:\/\/www.joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-768x592.jpg 768w, https:\/\/www.joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1536x1185.jpg 1536w, https:\/\/www.joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-2048x1580.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learning Objectives: Setting up email for the best screen resolution Getting the right email marketing tools Defining the customer contact journey Sending onboarding emails Researching emails Segmenting emails Building your persona Optimizing emails for mobile viewing Optimizing the subject line Sending email at the right time<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[673],"tags":[785,793,792,786,791],"class_list":["post-5530","post","type-post","status-publish","format-standard","hentry","category-certificate","tag-email","tag-learning","tag-linkedin","tag-marketing","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing Marketing Emails - Joe Sturges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing Marketing Emails - Joe Sturges\" \/>\n<meta property=\"og:description\" content=\"Learning Objectives: Setting up email for the best screen resolution Getting the right email marketing tools Defining the customer contact journey Sending onboarding emails Researching emails Segmenting emails Building your persona Optimizing emails for mobile viewing Optimizing the subject line Sending email at the right time\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Joe Sturges\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JoeSturgesDesign\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T22:28:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T22:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg\" \/>\n<meta name=\"author\" content=\"joe-sturges\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joe-sturges\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/\",\"url\":\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/\",\"name\":\"Optimizing Marketing Emails - Joe Sturges\",\"isPartOf\":{\"@id\":\"https:\/\/www.joesturges.com\/2014\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg\",\"datePublished\":\"2020-02-19T22:28:01+00:00\",\"dateModified\":\"2020-02-19T22:28:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.joesturges.com\/2014\/#\/schema\/person\/65c5875651c256f764b33c4612f65dd6\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/#primaryimage\",\"url\":\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg\",\"contentUrl\":\"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.joesturges.com\/2014\/#website\",\"url\":\"https:\/\/www.joesturges.com\/2014\/\",\"name\":\"Joe Sturges\",\"description\":\"Graphic Designer &amp; Web Developer\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.joesturges.com\/2014\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.joesturges.com\/2014\/#\/schema\/person\/65c5875651c256f764b33c4612f65dd6\",\"name\":\"joe-sturges\",\"url\":\"https:\/\/www.joesturges.com\/2014\/author\/joe-sturges\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimizing Marketing Emails - Joe Sturges","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/","og_locale":"en_US","og_type":"article","og_title":"Optimizing Marketing Emails - Joe Sturges","og_description":"Learning Objectives: Setting up email for the best screen resolution Getting the right email marketing tools Defining the customer contact journey Sending onboarding emails Researching emails Segmenting emails Building your persona Optimizing emails for mobile viewing Optimizing the subject line Sending email at the right time","og_url":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/","og_site_name":"Joe Sturges","article_publisher":"https:\/\/www.facebook.com\/JoeSturgesDesign","article_published_time":"2020-02-19T22:28:01+00:00","article_modified_time":"2020-02-19T22:28:07+00:00","og_image":[{"url":"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg"}],"author":"joe-sturges","twitter_misc":{"Written by":"joe-sturges"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/","url":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/","name":"Optimizing Marketing Emails - Joe Sturges","isPartOf":{"@id":"https:\/\/www.joesturges.com\/2014\/#website"},"primaryImageOfPage":{"@id":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/#primaryimage"},"image":{"@id":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/#primaryimage"},"thumbnailUrl":"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg","datePublished":"2020-02-19T22:28:01+00:00","dateModified":"2020-02-19T22:28:07+00:00","author":{"@id":"https:\/\/www.joesturges.com\/2014\/#\/schema\/person\/65c5875651c256f764b33c4612f65dd6"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/joesturges.com\/2014\/optimizing-marketing-emails\/#primaryimage","url":"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg","contentUrl":"http:\/\/joesturges.com\/2014\/wp-content\/uploads\/2020\/02\/Linked-In-Learning-Optimizing-Marketing-Emails-2-19-20-1024x790.jpg"},{"@type":"WebSite","@id":"https:\/\/www.joesturges.com\/2014\/#website","url":"https:\/\/www.joesturges.com\/2014\/","name":"Joe Sturges","description":"Graphic Designer &amp; Web Developer","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.joesturges.com\/2014\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.joesturges.com\/2014\/#\/schema\/person\/65c5875651c256f764b33c4612f65dd6","name":"joe-sturges","url":"https:\/\/www.joesturges.com\/2014\/author\/joe-sturges\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/posts\/5530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/comments?post=5530"}],"version-history":[{"count":1,"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/posts\/5530\/revisions"}],"predecessor-version":[{"id":5533,"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/posts\/5530\/revisions\/5533"}],"wp:attachment":[{"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/media?parent=5530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/categories?post=5530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joesturges.com\/2014\/wp-json\/wp\/v2\/tags?post=5530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}